What is the habit loop theory

The habit loop theory, popularized by Charles Duhigg, reveals the cycle of cue, routine, and reward that drives our behaviors. Understanding this loop can empower us to reshape habits, fostering positive change in our daily lives.

Who invented the habit loop

The concept of the habit loop, a cycle of cue, routine, and reward, was popularized by Charles Duhigg in his book “The Power of Habit.” While not its inventor, Duhigg’s insights illuminated how habits form and can be transformed, reshaping our understanding of behavior.